AI-powered communications, deployed practically
Practical AI for business calls - intelligent routing, summaries, transcripts, CRM updates and contact centre support on a secure UK platform.
What AI can do on your calls
Pick the pieces that fit. Availability depends on your phone platform and edition, and we confirm it during discovery.
Ella AI Receptionist and voice assistant
Ella answers calls, handles common enquiries, routes callers to the right person and captures their details before anyone on your team picks up.
Call summaries
Structured summaries sent to email, a ticket or your CRM after each call.
Transcripts
Searchable call records for training, compliance, dispute resolution and onboarding.
Sentiment and intent
See why customers are calling and how conversations are going.
CRM updates (optional integration)
Notes, outcomes and follow-up tasks written into CRMs such as HubSpot, Salesforce or Dynamics, scoped and quoted separately.
Missed call recovery
Capture missed calls, identify intent and prompt a callback.
Contact centre AI
Agent assist, knowledge prompts and supervisor analytics, subject to platform availability.
Security and governance
UK-hosted options, role-based access, retention controls and redaction.
How a call flows with Ella
- Incoming callA customer rings your number
- Ella answersHandles the question or routes the call
- Details capturedName, reason and callback number
- Team follows upSummary lands with the right person
One place to manage your AI - so it's never a black box
Where your service includes it, a dashboard lets you see what the AI is doing, change how it behaves and track usage, so you are not waiting on us to update a script or change a voice. We confirm what is included for your edition before you commit.
- Edit prompts, greetings and voices in plain English
- Add or update your knowledge base in minutes
- See call volumes, intents and outcomes day-by-day
- Review transcripts, listen back and replay any call
- Track AI usage and costs by team or department
- Greetings and voices
- Knowledge base
- Call intents and outcomes
- Transcripts and playback
- Transfers to your team
- Usage by team
Illustration only, not customer data. Available views depend on your service and edition.
AI needs a modern phone platform under it
Your phone system handles numbers, routing and recording. AI features are optional and depend on your platform and edition. We recommend the best-fit platform, such as SelectVoice, VoIPOffice or Microsoft Teams Direct Routing. SelectVoice editions start from £9.95 per user per month + VAT.
Why it's better than the alternatives
How this approach compares to the status quo.
Engineered, measured and reviewed by one integrated team that runs this every day.
End-to-end platform
Voice, AI, CRM and reporting from one UK provider.
Open and integrated
Integrations with Microsoft 365, Teams and 300+ applications, scoped to your platform and edition.
AI woven through, not bolted on
Transcripts, summaries and routing native to the call flow.
British data residency
UK-hosted with role-based access and retention controls.
Modular adoption
Start with calling; add AI, omni-channel and contact centre as you grow.
Single accountable supplier
One throat to choke when you need answers.
The outcomes for your business
What changes for your customers, your team and your numbers.
Faster first response
Cut the time between an enquiry and a real conversation.
More productive teams
Eliminate the busywork around every call.
Better customer outcomes
Resolutions are faster, more accurate and more consistent.
Lower technology costs
Consolidate point tools into one platform.
Strategic insight
Understand what customers actually want, at scale.
Future-ready
Adopt new AI capabilities without ripping anything out.
Use cases
AI receptionist for the front desk
Ella, our AI receptionist, handles FAQs, routes to the right department and captures messages.
Sales qualification
Capture intent and key fields before a human picks up.
Customer service triage
Tag, route and brief agents before they answer.
Out-of-hours capture
Take detail, classify intent and book a callback.
Multi-site routing
Direct calls by intent, location and skill across the estate.
Contact centre QA
Sentiment, sample transcripts, knowledge gap detection.
How implementation works
- Step 1
Discovery
Review your phone system, CRM and current pain points.
- Step 2
Design
Define call flows, AI scope and integrations.
- Step 3
Deploy
Configure on the best-fit platform and add any agreed integrations.
- Step 4
Iterate
Tune prompts, expand workflows, train teams, report on outcomes.
What this looks like on a normal day
Three short examples of where AI on the phone earns its keep.
The 11pm booking enquiry
A guest calls the hotel after reception is closed. The AI takes the booking, confirms availability against the calendar, and emails a confirmation - all before morning.
See sector pageThe repeat appointment
A patient calls to rebook. The AI looks up their record, offers three suitable slots, books the new appointment and texts the confirmation. No queue, no callback.
See sector pageThe parent at 8:45am
Parent rings to report an absence during the morning rush. The AI captures the detail, logs it against the right student record and notifies the form tutor.
See sector pageCommon questions
Explore related services
Industries we work with
Talk to us about AI-powered communications, deployed practically
A short call, no obligation.