Synaps Enterprise Business Intelligence
One intelligence layer.
Every business system.
Your business already has the information. Synaps BI connects the systems holding it and creates one intelligent layer across your organisation, helping your people understand what is happening, identify what matters and know what to do next.
No rip and replace. Start with the technology you already use.
Connect first. Understand second. Improve what matters.
Synaps
Business intelligence layer
Customer · Revenue · Renewal · Service · Communication · Opportunity · Usage
Example question
“Which customers should we contact today?”
12 accounts require attention. £186,000 of recurring revenue potentially affected, across upcoming renewals, unresolved service problems, declining engagement, reduced usage and outstanding invoices.
Your business probably doesn’t need more software. It needs a better way to understand the software it already has.
You’re not buying more software. You’re buying time back.
- Locating information
- Switching applications
- Reconciling reports
- Manually combining data
- Chasing colleagues
- Building spreadsheets
The problem
Your business has the information.
It just lives in different places.
Your CRM understands sales. Your finance system understands money. Your phone system understands conversations. Your service desk understands problems. But your business operates across all of them.
CRM
“What's in our pipeline?”
Finance
“Who owes us money?”
Service
“Who has unresolved issues?”
Communications
“Who are we actually talking to?”
“Which customers are most at risk?”
The answer doesn’t live inside one system. That’s the problem the intelligence layer solves.
Where this fits
The next layer of business software
Integration connects systems. Intelligence connects meaning - and it should outlast any one supplier.
01
Software
Separate applications run separate parts of the business.
CRM | Finance | Service | Communications
Each system holds part of the picture.
02
Integration
APIs move information between those systems.
System → System → System
Integration moves information.
03
Intelligence
An intelligence layer understands the relationship between the information.
All systems → one intelligence layer
Integration connects systems. Intelligence connects meaning.
Change the software. Keep the intelligence.
Software contracts end. The way your business understands itself shouldn’t have to be rebuilt every time.
Unchanged
Same questions. Same answers. Same reports. Same workflows.
Before
- Salesforce
- Sage
- Zendesk
- Telappliant Voice
After a supplier change
- Microsoft Dynamics
- Xero
- Zendesk
- Telappliant Voice
When the underlying application changes, the connector changes. The business capabilities above it - customer, renewal, revenue, service issue - stay where your people already found them.
Ask your business
What if you could simply ask your business?
Instead of logging into several applications, running reports and joining the results together by hand, ask the question you actually want answered. Try one of the examples.
Synaps · Ask your business
SynapsQuestion
Which customers are approaching renewal?
18 renewals in the next 90 days, 5 needing attention
- 5 have unresolved service issues raised in the last 30 days
- 4 have had no meaningful account contact for over 60 days
- 3 have reduced spend against the same period last year
Illustrative example. Real answers depend on the systems you connect.
Show the magic
One question. Multiple systems.
Synaps BI examines each connected system, then returns a ranked answer that shows its working.
The question
“Which customers should my account managers contact today?”
- Last account review
- Opportunity status
- Renewal date
- Latest inbound call
- Latest outbound call
- Contact frequency
- Open incidents
- Complaints
- Response pressure
- Outstanding balance
- Recurring revenue
- Spend trend
- Usage change
- Adoption
- Licence utilisation
Synaps · Account priority list
SynapsAcme Ltd
£42,000 annual value
- Renewal in
- 43 days
- Last account contact
- 71 days ago
- Open incidents
- 2
- Product usage
- Down 18%
Account manager review today
Northgate Services
£28,500 annual value
- Renewal in
- 61 days
- Overdue invoice
- £6,400
- Complaints
- 1 escalated
Finance and service call before renewal
Halden Group
£19,200 annual value
- Opportunity
- Quiet for 34 days
- Meetings
- None this quarter
Re-engage stalled opportunity
Example scenario. Not a real customer.
Imagine this across your business.
Want this run against your own systems? An Intelligence Assessment shows what your business already knows.
Book an Intelligence AssessmentPositioning
Dashboards show you what happened.
Intelligence helps you understand what matters.
Reporting still has a job to do. Synaps BI handles the questions a fixed report was never built to answer.
Traditional dashboard
- Predefined reports
- Fixed metrics
- One system at a time
- Users interpret the results
- Historical analysis
Synaps BI
- Ask new questions as they come up
- Combine several systems in one answer
- Understand relationships, not just totals
- Identify anomalies and early warning signs
- Recommend a next step
- Support authorised actions and workflows
Connect what you already use
Start with the systems already running your business
Microsoft 365, your CRM, your finance system, cloud communications and your service desk. No major migration programme required.
How it works
Connect. Understand. Improve.
01
Connect
Securely connect the systems that matter. No immediate migration, no transformation programme and no requirement to replace applications.
02
Understand
Build a joined-up view of customer risks, revenue opportunities, service problems, inefficient processes, duplicated activity and changing trends.
03
Improve
Act on what the intelligence shows: improve workflows, automate repetitive activity, protect renewals, sharpen service and consolidate technology where it is justified.
Connect first. Understand second. Change what actually needs changing.
How Synaps BI works in detailThe Intelligence Assessment
Discover what your business already knows
Start by connecting a small number of important systems. We’ll show what becomes visible when information that normally lives separately can be understood together.
- CRM
- Finance
- Microsoft 365
- Communications
- Service desk
Don’t take our word for it. Connect a few systems and see what your own business reveals.
Business Intelligence Report · Example scenario
SynapsBusiness Intelligence Report
Prepared for a 100-user services businessSection 01
Connected systems
Which platforms were analysed and what each contributed.
Section 02
Information silos
Where important information is fragmented across applications.
Section 03
Business insights
Relationships that are difficult to see from any single system.
Section 04
Customer risks
Accounts showing renewal, service or engagement warning signs.
Section 05
Commercial opportunities
Cross-sell, renewal and sales signals sitting between systems.
Section 06
Operational inefficiencies
Processes carrying unnecessary manual activity.
Section 07
Automation opportunities
Work suitable for workflow or AI automation.
Section 08
Management intelligence
Questions that could be answered automatically from now on.
Section 09
Recommended roadmap
A practical order of work, with the cost and effort called out.
Use cases
One intelligence layer. Hundreds of business questions.
The same connected understanding answers different questions for different parts of the business.
Sales
“Which renewals are at risk this quarter?”
Finance
“Which overdue accounts are also unhappy?”
Service
“Which issues keep coming back?”
Leadership
“Where are we losing time every week?”
Outcomes
What does better business intelligence actually give you?
Time back
Less time locating and reconciling information.
Better decisions
Managers get a more complete view of the business.
Earlier intervention
Identify risks before they become obvious.
More opportunity
Find commercial signals hidden between systems.
Less administration
Identify repetitive work suitable for automation.
Better customer experience
Understand the whole relationship, not isolated interactions.
Technology flexibility
Avoid tying your intelligence to one software supplier.
Estimate
How much time does your business spend looking for information?
Adjust the figures to match your organisation. The output is an estimate for discussion, not a quotation or a savings promise.
These figures are estimates for discussion only. They use 21 working days a month and 1,750 productive hours a year, and they do not represent a savings guarantee.
Estimated time spent locating information
882 hours/ month
Estimated annual cost of that time
£229,824
What if even part of that time came back to the business?
Explore your intelligence opportunitySecurity and governance
Intelligence without giving up control
You approve which systems connect, people only see what their role allows, and actions run through your business rules with audit behind them.
Controlled access
Connect only the systems and information you approve.
Permissions
People see information appropriate to their role, not everything.
Business rules
Actions run through defined processes, approvals and policies.
Why Telappliant
Intelligence is only useful if you understand the technology underneath it
Connecting business systems takes more than an AI model. It takes working knowledge of the environment producing the information - and that is what we already manage for UK organisations.
From managing your technology to helping you understand your business.
FAQ
Questions people ask about Synaps BI
Next step
Start with an Intelligence Assessment
Connect a small number of systems, agree the questions that matter, and see what your business already knows. You keep the report either way.